Welcome to the Brand Illusion……Come on in and see what’s happening!
I have finally succumbed to the world of blogging. My hope for this site is to talk about the latest and greatest in managing these entities called “brands”. We’ll look at current brand news – who is doing things right and who is doing things wrong. There is a lot to talk about right now – the Super Bowl ads that just aired, Tiger Woods’ future as a spokeperson, the loss of trust in the Toyota brand, and President Obama’s failure to articulate his brand as well as a president as he did as a presidential candidate. Bring your own stories, make comments and feel free to disagree…because, after all, brands are given their power all by how they are perceived by you, the consumer. Beyond that, it is all a brand illusion and deep inside they’re all the same….
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment